AI Transforms Job Posting: 4K Hours Saved, ROI Increased by 700%

A leading recruitment company faced a time-consuming and inconsistent job posting process. They implemented a custom AI chatbot, streamlining job posting creation. Recruiters simply provided details, and the chatbot generated consistent, high-quality postings. Within days, hundreds of employees embraced the chatbot, saving an estimated 4,000+ hours annually and boosting ROI by over 700%.

Client:

Reed is a leading recruitment company in the UK that aims to improve lives through work. Established in 1960, the company has a strong presence in the UK and operates in over 30 countries worldwide. Reed is committed to using technology to make recruitment more efficient and effective, helping jobseekers and employers find the right match.

Problem statement:

● Time-consuming job postings: Manual creation took 5–90 minutes per post, draining recruiter time.
● Inconsistent job ad quality: SEO and candidate experience suffered due to lack of standardization.
● Inefficient workload: Recruiters were bogged down by mundane tasks, hindering strategic activities.

Results:

● 400+ Employees: Embraced the AI chatbot within days.
● 4,000+ Hours Saved Annually: Freed up valuable recruiter time.
● 700%+ ROI: Far exceeding expectations.

AI Solution:

Through collaboration with Kortical, a company specializing in AI solutions, Reed implemented a custom AI chatbot specifically designed to streamline job posting creation.

ChatGPT Integration: The core of the solution leveraged ChatGPT, a natural language processing (NLP) model known for its advanced capabilities. This allowed the chatbot to understand complex prompts and generate human-quality text.

Custom Prompt Design: Reed provided Kortical with detailed information on what constituted a perfect job posting, specifying sections, formatting guidelines, and examples. Kortical used this information to create a specific prompt for the chatbot.

Seamless User Experience: The chatbot resided within a user-friendly interface accessible through a company-wide link. Recruiters could simply paste in existing job descriptions and company details, and the chatbot would generate a polished and consistent job posting aligned with Reed’s standards.

Implementation and Benefits:

Rapid Adoption: Within days, over 400 employees embraced the chatbot, demonstrating its ease of use and value.
Time Savings: Job posting creation times were significantly reduced, freeing up an estimated 4,000 hours annually for recruiters to focus on strategic activities.
Improved Quality and Consistency: The AI ensured consistent formatting, language, and SEO optimization across all job postings, leading to a higher overall quality.

References:

1. Reed Recruitment Transforming Job Posting with an AI agent

Industry: Human Resources (HR)
Vendor: Kortical
Client: Reed