Bank Leverages AI for 40% Faster Content, 70% Higher CTRs

A leading Turkish bank sought to enhance content creation and customer engagement. They implemented Jasper AI, a generative AI platform to address this challenge. By leveraging Jasper’s capabilities, the bank streamlined content creation and crafted personalized marketing campaigns. It boosted customer engagement, resulting in a 40% reduction in content creation time, a 3% increase in click-through rates, and up to a 70% increase in campaign CTRs.

Client:

Akbank is a premier Turkish bank with a rich history from 1948. The bank is headquartered in Istanbul and offers financial services to retail, corporate, and SME customers. 13M+ customer bank Akbank drives digital transformation via Akbank LAB, investing in blockchain, Web 3.0, generative AI, and advanced analytics for next-gen customer solutions.

Problem Statement:

Akbank faced the challenge of maintaining a consistent and engaging content strategy in a competitive environment. Their digital marketing team needed a solution to:

● Increase customer engagement with captivating content.
● Streamline content creation and improve operational efficiency.
● Maintain brand consistency across all marketing materials.

Results:

☑️ 3% increase in click-through engagement rates
☑️ Up to 70% CTR increase on a campaign basis
☑️ 40% reduction in time spent creating content

AI Solutions:

Akbank, seeking to boost content and engagement, turned to Jasper AI, a generative AI platform. They leveraged Jasper’s capabilities to craft personalized push notifications and SMS campaigns.

Key applications of Jasper AI:

● Prompt writing in Jasper Chat: Facilitated brainstorming and creation of comprehensive marketing campaigns.
● Brand voice templates: Ensured consistent messaging and brand alignment across all content.
● Knowledge base integration: Provided easy access to up-to-date information about Akbank’s banking products.

Akbank’s effective utilization of Jasper AI-enabled them to streamline content creation, enhance campaign effectiveness, and ultimately boost customer engagement.

References:

1. Akbank increases customer engagement by up to 70% with Jasper

Industry: Financial Services
Vendor: Jasper AI
Client: Akbank