AI Powers 30% Faster Email Creation

An email marketing platform grappling with repetitive daily reminders and time-consuming creative variations embraced an AI tool for generating diverse email body options. This human-AI collaboration streamlined email creation by 30%, reduced content team fatigue, and maintained robust campaign performance, including above-average click rates for cold emails.

Client:

InboxSuite is an email marketing platform that uses artificial intelligence to help you grow your mailing list and revenue. It offers several features, including personalized campaigns, performance data, and a user-friendly interface.

Problem Statement:

● Daily email reminders require variety to avoid subscriber annoyance.
● Stretching creativity for numerous versions is time-consuming and mentally taxing.

Results:

☑️ 30% faster email creation
☑️ Click rates: 3-4% higher than average for cold emails
☑️ Reduced monotony and fatigue for the content team
☑️ Increased creativity and idea generation
☑️ Cost-effective solution

AI Solution:

To combat monotony, fatigue, and time constraints in email copywriting, InboxSuite adopted Jasper, an AI tool. Jasper’s ability to generate multiple content variations fits seamlessly into their workflow. Human copywriters now focus on refining and adding creative elements, while Jasper tackles the bulk text generation.

Here’s a breakdown of how InboxSuite utilized Jasper:

● Content Generation: Jasper was primarily employed to generate email bodies, providing various options and angles to approach the core message.
● Human-AI Collaboration: Once Jasper produced multiple versions, human copywriters reviewed, edited, and polished the content, ensuring it aligned with the brand’s voice and style.
● Subject Line Creation: Subject lines, often requiring a more creative and attention-grabbing approach, were still crafted manually by experienced human copywriters.
● CTA and Pre-header Development: Human copywriters created CTAs (calls to action) and pre-headers, ensuring consistency and alignment with the email campaign goals.

This human-AI collaboration boosted InboxSuite’s efficiency. They streamlined email creation, reduced fatigue, and maintained strong campaign performance.

References:

1. AI for Copywriting: a Case Study by InboxSuite Content Team

Industry: Marketing
Vendor: Jasper.ai
Client: InboxSuite