Enhancing Brand Perception with AI

Summary:

By integrating AI-powered solutions, a company effectively monitors online discussions, understands public sentiment, and proactively manages their brand image across various digital platforms.

Client: 

Piwik PRO is a leading provider of privacy-focused analytics platforms. Their solution provides flexible data storage options and can be easily incorporated into a client’s existing technology infrastructure. With a track record of collaboration, Piwik PRO has supported more than 500 organizations and brands, including Crédit Agricole, Škoda Auto, and the European Commission.

Problem Statement: 

As an analytics-focused company, Piwik PRO understands the importance of actionable insights—not just for its clients but for its own operations. The challenge lay in staying attuned to how their brand was perceived online and addressing any emerging issues or misconceptions before they could impact their reputation. With discussions about brands happening across a wide variety of platforms, from social media to forums and blogs, monitoring the full scope of online sentiment required a sophisticated solution.

Results: 

• Improved Brand Reputation Management.
• Provided actionable insights for marketing, product development, and customer service improvements.
• Fostered deeper connections with the community.

AI Solution Overview:

Piwik PRO integrated Brand24, a comprehensive social listening and monitoring tool. The Brand24 platform allowed Piwik PRO to track and analyze conversations about their brand in real time.

They utilized Personal AI-Powered Brand Assistant designed by  Brand24  to explore trends and correlations.The Piwik PRO team actively monitors online discussions about their brand across various platforms, including social media, blogs, and forums. Through sentiment analysis, they identify potential issues that could harm their reputation and uncover opportunities for growth. By analyzing mentions, they make data-driven decisions to manage and protect their brand effectively.

To ensure brand-related information is accurate and up-to-date, the team closely tracks mentions of the phrase “Piwik PRO.” When outdated or inaccurate descriptions of their product’s functionality surface, they promptly address them to prevent the spread of false or misleading information.

Additionally, Piwik PRO benefits from Brand24’s AI Insights, which provide actionable recommendations based on the analysis of collected data. These insights assist the team in making informed decisions regarding their marketing strategies and brand engagement efforts.

Using Brand24, the team can input specific keywords, unique article fragments, or links to posts to evaluate how content is received by readers, where it has been shared, and whether it has sparked online conversations. This process provides comprehensive insights into the impact of their marketing activities.

Keyword monitoring also enables Piwik PRO to assess its competitive advantages. Brand24 projects deliver insights into the features of competitors’ tools. By filtering results by sentiment, the team focuses on negative mentions to learn about user challenges with competitors’ products. This information helps Piwik PRO identify opportunities to address these gaps and strengthen their own offerings.

References: 

1. Maximizing Brand Reputation and Marketing Insights: Piwik PRO’s Media Monitoring Strategy. https://brand24.com/case-study/piwik-pro/

Industry: Technology

Vendor: Brand24

Client: Piwik PRO

Publication Date: 2023