A Leading Bank Enhances Advertising Compliance with Generative AI

Summary:

BNP Paribas Personal Finance, a leader in consumer credit, partnered with Annalise.ai, to create a generative AI tool that automates advertising compliance checks. The solution reduces review times, improves accuracy, and ensures adherence to strict regulatory requirements, benefiting both Legal and Marketing teams.

Client:

BNP Paribas Personal Finance is a leading consumer credit specialist and a subsidiary of BNP Paribas, one of Europe’s largest banking groups.

Problem Statement:

The consumer credit sector faces stringent advertising regulations, requiring meticulous compliance checks. Manually reviewing hundreds of campaigns annually was time-consuming and prone to human error. BNP Paribas Personal Finance needed an efficient, scalable solution to:

• Accelerate legal validation of advertisements.
• Reduce manual workload for compliance teams.
• Ensure consistent adherence to regulatory standards.

AI Solution Overview:

Annalise.ai is an internally developed generative AI tool that:

• Automates Compliance Checks: Reviews advertisements in under a minute.
• Generates Detailed Reports: Flags non-compliance issues and provides tailored recommendations.
• Leverages Prompt Engineering: Combines AI with legal expertise for high accuracy.
• Scales Across Formats: Initially deployed for email ads, with plans to expand to other formats.

Results:

• Faster Approvals: Near-instant legal validation for Marketing teams.
• Time Savings: Review an advertisement in less than a minute.
• Enhanced Compliance: Minimizes risk of regulatory breaches.
• Future Expansion: Extending to other advertising formats and banking products.

References:

1. Annalise.ai: the new AI tool dedicated to advertising compliance. https://personal-finance.bnpparibas/en/annalise-ai-the-new-ai-tool-dedicated-to-advertising-compliance/

Industry:

Financial Services / Consumer Credit

Vendor:

BNP Paribas Internal AI-Delivery & LEGAL Teams