A Remarkable LinkedIn Growth with AI

Summary:

A financial technology company used an AI-powered social media management platform to manage LinkedIn interactions effectively, fostering stronger relationships with followers and industry peers.

Client: 

Plaid is a financial technology company that connects applications with users’ bank accounts, simplifying financial transactions and enabling innovative digital experiences. 

Problem Statement: 

Despite having a robust product offering, Plaid faced challenges in growing its LinkedIn audience and improving engagement. With a mission to democratize financial services, Plaid understood the importance of building a strong online presence to engage with its target audience of developers, businesses, and financial service providers.

Results: 

• Saved at least 20 hours of work per month.
• A 73% increase in engagement.
• Increased the number of followers by 60%.

AI Solution Overview:

Plaid partnered with Sprout Social, a social media management platform offering advanced analytics, scheduling, and listening tools. Sprout enabled Plaid to revamp its LinkedIn strategy.

Plaid used Sprout’s robust analytics to identify trends in audience engagement, pinpointing which content types performed best.

Sprout’s LinkedIn management tools enable Plaid to monitor and report on a wide range of metrics, including reach, click-through rates to their website, lead generation, form submissions, mentions, and audience sentiment.

Plaid also leverages Sprout’s reporting features to provide the broader team with insights into content performance. The platform’s listening tools help Plaid gain a deeper understanding of specific keywords and hashtags, analyze sentiment, and identify emerging trends on social media. Additionally, the tagging feature is used to organize and categorize posts for easier tracking and analysis.

References: 

1. How Plaid grew its LinkedIn audience by 60% in one year with Sprout. https://sproutsocial.com/insights/case-studies/plaid/

Industry: Financial Services

Vendor: Sprout Social

Client: Plaid

Publication Date: 2023