AI Automates 95% of Lead Gen for Law Firm, Boosts Conversions

A I • May 10,2024

A small law firm struggling to acquire new clients while managing a new business implemented an AI-powered live chat solution. This enabled them to automate 95% of lead acquisition, resulting in 24/7 availability and increased website conversion.

Client:

The Right Law Group is a criminal defense law firm located in Colorado Springs, Colorado. It specializes in representing clients facing a wide range of criminal accusations, including DUI, drug offenses, violent crimes, and white-collar crimes. The firm is known for its aggressive and experienced lawyers who are passionate about protecting their clients’ legal interests.

Problem Statement:

● Double Duty Challenge: The founder juggled two crucial tasks: serving existing clients (billable work) while simultaneously attracting new ones. There simply wasn’t enough time for both.

● 24/7 Availability: Competing with established firms, they needed a solution to respond to leads and inquiries around the clock.

● Resource Constraints: As a new firm, they lacked the manpower to handle continuous communication with potential clients.

● Lead Capture and Qualification: They needed a system to capture leads efficiently and assess their potential for conversion.

Results:

● 95% Automated Lead Conversion: The process of acquiring clients is now 95% automated from the lead’s first contact to scheduling an in-person meeting.

● 24/7 Availability: The firm can now provide 24/7 availability to potential and existing clients, ensuring that inquiries are never missed.

● Enhanced Customer Experience: Clients receive prompt and personalized responses to their questions, leading to a better overall customer experience.

AI Solution:

Alexis Austin, founder of Right Law Group, faced the common challenge of acquiring new clients quickly while managing a new firm. To address this, she implemented Smith.ai’s Live Chat service.

This AI-powered solution combines chatbots and live agents available 24/7 to handle inquiries via website chat and SMS. The chat agents capture leads, answer frequently asked questions, and schedule appointments, freeing Alexis to focus on billable client work.

By automating 95% of the lead acquisition process, Smith.ai’s Live Chat allows Right Law Group to be functionally available around the clock and efficiently convert website visitors into clients.