AI Copywriting Drives 1,592% ROAS for Fashion Brand

A fashion brand faced the challenge of adapting its marketing strategies to the ever-evolving e-commerce landscape. By implementing AI copywriting, they achieved a 1,592% ROAS increase, a 29% conversion rate, and over £1.6 million in revenue.

Client:

Ted Baker is a British luxury clothing, footwear, and accessories retailer founded in 1988. A multinational brand with a strong online presence, Ted Baker boasts a loyal following in over 50 countries. It is renowned for its attention to detail and commitment to personalized shopping experiences.

Problem Statement:

In the evolving e-commerce landscape, Ted Baker needed a solution to attract high-value customers who were ready to convert (buy). They required a way to:

● Reach the right audience: Navigate the complex Facebook advertising algorithm to target ideal customers.
● Craft compelling ad copy: Create effective marketing messages that resonate with their brand voice and drive conversions.

Results:

☑️ 1,592% Increase in Return on Ad Spend (ROAS)
☑️ 29% Conversion Rate from Ad Clicks to Cart Additions
☑️ 7.15% Conversion Rate from Checkout Initiation to Purchase
☑️ 15% Increase in click-through rate (CTR) with AI-Generated Copy
☑️ 10% Improvement in ROAS for Top-Performing AI Ads
☑️ £1.6 Million in Purchase Revenue in 2021
☑️ 946% Overall ROAS in 2021

AI Solution:

Ted Baker implemented Anyword, an AI-powered copywriting platform. This platform offered a two-pronged approach:

● Deep Audience Targeting: Anyword’s understanding of Facebook’s algorithm helped Ted Baker reach their target audience with laser precision.
● AI-Generated Brand-Specific Ad Copy: Anyword’s AI engine analyzed vast amounts of data, including customer behavior, market trends, and brand messaging. This data was used to craft personalized and engaging ad copy that aligned perfectly with Ted Baker’s unique brand voice.

This combination of AI-powered audience targeting and brand-specific copywriting allowed Ted Baker to create highly effective Facebook marketing campaigns.

References:

1. Anyword’s ads generated a 946% ROAS for Ted Baker

Industry: E-commerce, Fashion Retail
Vendor: Anyword
Client: Ted Baker