AI Cuts Meeting Transcription Time by 90%

A media company faced the challenge of journalists spending too much time manually transcribing interviews. By implementing an AI-powered transcription tool, journalists saved 30 minutes to 1 hour per interview, allowing them to focus on writing and content creation.

Client: 

Glacier Media is a Canadian information and media company that provides news, market information, and sector-specific data. Launched in 1989, the company operates in various industries, including business and professional services, construction, energy, and agriculture. Glacier Media offers a range of products and services, such as print and digital publications, websites, events, and data analytics.

Problem Statement:

The company grappled with managing interviews and content creation efficiently. Their journalists spent a substantial amount of time manually transcribing interviews, which affected their productivity and their ability to meet deadlines.

Results:

• Reduced Time Spent: Transcribing interviews that previously took 30 minutes to 1 hour per interview is now done in minutes with Otter.
  Journalists save 15–20 hours per month on average
• Increased Productivity: Journalists can focus more on their core work and less on administrative tasks.
  Ability to quickly find specific quotes within transcripts.
• Improved Collaboration: Centralized storage of transcripts makes them accessible to the entire team. Ability to add notes directly to the transcript for enhanced communication.

AI Solution:

To address the challenge of manual interview transcription, which was time-consuming and hindered journalists’ productivity, Glacier Media implemented the AI-powered solution Otter.ai.

Otter.ai uses speech recognition technology to automatically convert audio recordings into text transcripts. This addressed Glacier Media’s problems in several ways:
Otter eliminates manual transcription, saving journalists 30 minutes to an hour per interview (recording 15–20 hours of interviews monthly on average). Transcripts are completed within minutes of the interview ending.
Freeing journalists from tedious transcription (Otter.ai), Glacier Media empowers them to focus on writing and content creation. Centralized transcripts with note-adding features boost collaboration and information sharing.

With the assistance of Otter.ai’s AI technology, Glacier Media was able to save a considerable amount of time, enhance efficiency, foster better collaboration, and establish a central repository for their transcripts.

Interesting facts:

Glacier Media found Otter to be user-friendly and adopted it quickly across the organization. Initially used for transcribing daily press conferences, Otter’s use expanded to include all interviews, both phone and in-person.
Additionally, they’re using Otter to transcribe older video content for archiving purposes.

Otter.ia in Action:

Live transcribe Zoom meetings with Otter.ai

References:

1. How Glacier Media Saves Time with Otter Transcribing Hour-Long Interviews
   https://otter.ai/case-study/glacier-media
2. Otter AI Review: Is It the Most Accurate AI Transcriber?
   https://www.unite.ai/otter-ai-review/

Industry: Media
Vendor: Otter.ai https://otter.ai/
Client: Glacier Media https://glaciermedia.ca/