AI Platform Increased Visibility of Marketing Contributions
V G • Dec 02,2024
Summary:
Use of AI in marketing operations enabled the company to achieve a 75% increase in project output while improving team performance.
Client:
Evernest is a property management and real estate investment firm specializing in helping property owners maximize returns and streamline management processes.
Problem Statement:
With a growing team of marketers and property managers, the company sought to enhance efficiency, align its team, and scale marketing efforts.
Disconnected tools made it difficult to prioritize work, collaborate as a team, and communicate progress with stakeholders from departments across the company. Evernest wanted to increase its output without overburdening the team or sacrificing quality.
Results:
- A 75% increase in project output.
- Delivery timelines are 4x faster by eliminating meetings and project revisions.
- Increased visibility of marketing contributions improved relationships with leadership.
AI Solution Overview:
Evernest adopted the CoSchedule Marketing Suite, an all-in-one marketing platform designed to streamline workflows, enhance collaboration, and improve project visibility.
This centralized platform can help to organize, plan, and visualize all marketing activities.
Evernest can use AI tools to manage and publish blog posts, social media, and email campaigns from one place. Evernest built custom project request forms in Marketing Suite for press releases, website updates, business cards, and other key projects. Stakeholders provide required details including deadlines when they submit the project to the marketing team. The marketing team no longer needs kick-off meetings or follow-up questions to start working on new requests.
References:
- Evernest Increased Project Output By 75% With CoSchedule Marketing Suite. https://coschedule.com/customer-stories/evernest
Industry: Leasing Residential Real Estate
Vendor: CoSchedule
Client: Evernest