AI-Powered Listening Drives 24% Online Presence Boost
A I • Jun 17,2024
A transportation company sought to gauge user reaction to their new app. By implementing an AI-powered social listening solution, they achieved a 100% increase in online discussions, a 90% growth in likes, and a 250% boost in shares, indicating strong user engagement.
Client:
Uber is a tech company that connects riders with drivers through its mobile application. The company was founded in 2009 and is headquartered in San Francisco, California, USA. Trusted by over 100 million active users across 67+ countries, Uber is a top choice for on-demand transportation.
Problem Statement:
Limited User Insights: Traditional methods couldn’t capture the full picture of user sentiment and evolving trends.
Slow & Reactive Support: Difficulty in promptly identifying and addressing customer satisfaction issues.
Results:
☑️ 24% Social Engagement Boost: Users actively interacted, reflecting strong app interest.
☑️ 11% New User Growth: Social insights attracted new users.
☑️ 7% Increase in Rides per User: Understanding user needs led to more frequent rides.
☑️ Metrics Showcase Success: Online discussions doubled (100% increase), likes surged 90%, and shares soared 250%, highlighting user excitement and positive word-of-mouth.
AI Solution:
To address this challenge, Uber implemented a social listening solution, Brand24, to monitor and analyze online conversations surrounding their brand and the new app. This AI-powered tool enabled Uber to gather valuable insights from social media platforms, including user comments, reviews, and shares.
Implementation:
Uber utilized Brand24 to track the volume and sentiment of online discussions about their app across various social media channels. They analyzed user feedback to identify common themes, feature requests, and areas of dissatisfaction. Additionally, Uber monitored engagement metrics such as likes, shares, and comments to gauge overall user satisfaction and brand sentiment.
Impact:
By leveraging social listening, Uber achieved significant improvements in user engagement and product development.
Overall, Uber’s implementation of social listening demonstrates the effectiveness of AI in gathering real-time user insights, driving product innovation, and fostering positive customer engagement.
Brand24 in Action
Reference:
1. How Uber Increased Online Exposure by 24% with Social Listening
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