AI Streamlines Market Research, 43.9% Accuracy Boost

A market research firm struggled with manually analyzing complex free-text feedback. They deployed an AI solution that boosted accuracy by 43.9% and automated the process, leading to faster insights and informed business decisions.

Client:

Specializing in NLP analysis of free-text feedback in automated surveys, Zappi empowers businesses. Their market research solutions provide deep customer insights for informed decision-making and effective marketing strategies.

Problem Statement:

● Manual Inefficiency: Analyzing free-text feedback in marketing surveys was a time-consuming and laborious manual process. Zappi needed a solution to automate this task and improve efficiency.
● Limited Accuracy: Their existing methods, likely manual coding or a basic NLP model, weren’t accurate enough. Zappi sought a more sophisticated NLP model to achieve higher accuracy in classifying the complex, nuanced nature of free-text feedback.

Results:

☑️ 43.9% Accuracy Boost in analyzing customer feedback
☑️ Automated feedback analysis for faster insights
☑️ 5-week deployment of AI solution

AI Solution:

To automate free-text feedback analysis in marketing surveys and achieve greater accuracy, Zappi turned to Kortical’s AutoML platform, which provided them with a powerful NLP solution. The platform’s ability to handle complex multi-label classification tasks was well-suited for Zappi’s nuanced feedback data.

Zappi’s data scientists trained the NLP model using their existing labeled feedback data. The AutoML platform streamlined the model development process, enabling Zappi to achieve a significant 43.9% accuracy improvement in a matter of hours.

Zappi’s rapid deployment of the AI solution within five weeks highlights the efficiency of Kortical’s AutoML platform. The end-to-end platform facilitated a seamless transition from model development to production deployment.

This approach transformed Zappi’s feedback analysis, delivering automated, accurate, and scalable insights for deeper customer understanding and informed decision-making.

Reference:

1. Zappi: Customer feedback automation with NLP

Industry: Market Research
Vendor: Kortical.io

Client: Zappi