AI Supercharges Hiring: 85% Faster Scheduling, 900% More Candidates

A global payment company faced recruitment hurdles due to outdated tools and inconsistent candidate experiences. They implemented an AI-powered talent acquisition platform, dramatically improving 85% interview scheduling, a 900% increase in candidate profiles, and 11% higher application conversion rates.

Client:

Mastercard is a global payment provider that connects consumers, financial institutions, merchants and governments in more than 210 countries and territories. Mastercard’s products and services are designed to make payments more secure, convenient and efficient for everyone.

Problem Statement:

● Inefficient processes: Their existing tools were outdated and couldn’t handle the high volume of applicants, leading to administrative burdens and delays.
● Disparate experiences: Candidates and hiring managers had inconsistent experiences due to fragmented content and processes across multiple regional career pages.
● Loss of talent: Delays in interview scheduling due to manual processes risked losing candidates in a competitive market.
● Need for a holistic approach: Mastercard wanted to align recruitment efforts with overall people and business strategies, requiring a centralized solution.

Results:

☑️ 85% faster interview scheduling
☑️ 900% more candidate profiles to database
☑️41,000 more leads compared to industry overage
☑️ 11% higher application conversion rates

AI Solution:

Mastercard partnered with Phenom to address challenges with their fragmented career site and manual processes. Phenom’s AI-powered platform offered a centralized solution, streamlining recruitment and enhancing the candidate experience:

● Unified Career Site: Streamlined content management and real-time CRM integration ensure consistent information and a seamless experience for candidates globally.

● Targeted Recruitment Marketing: Phenom Campaigns empower Mastercard’s “always-on” hiring strategy. They can launch targeted, multitouchpoint marketing campaigns to nurture a qualified talent pool, readily available for current and future vacancies.

● AI-powered Scheduling: Phenom AI Scheduling automates the previously time-consuming interview scheduling process. This not only expedites scheduling, but also frees up internal resources for other crucial tasks.

● Scalable and Agile Model: Built on an agile model, the platform adapts to Mastercard’s evolving needs. They can easily scale their recruitment efforts up or down while keeping the human touch at the core of the hiring process.

References:

1. Transforming Mastercard’s Talent Acquisition

Industry: Financial
Vendor: Phenom
Client: Mastercard