An AI Video Platform for Training Teams

V G • Sep 17,2024

Summary:

By adopting AI technology, the company can boost engagement, simplify their content creation workflows, and reduce video production time and costs by up to 90%.

Client: 

Heineken N.V. is a global brewing company from the Netherlands, established in 1864. The company’s headquarters are located in Amsterdam, Noord-Holland, the Netherlands.

Problem Statement: 

Heineken’s improvement team recognized that video has increasingly become the preferred method for people to learn in recent years. However, producing videos is still a complex process, demanding significant time, resources, and expertise. Heineken looked for ways to create videos to train employees worldwide.

 

Results:

  • Achieved up to a 90% reduction in time and costs related to video production.
  • Trained 70,000 employees.
  • Delivered key messages quickly and effectively to a larger audience in their preferred language and format.
  • Significantly reduced the time and expenses associated with video creation.
  • Produced more personal and relatable content.

AI Solution Overview:

In their supply chain processes, Heineken’s improvement team has integrated Synthesia to streamline communication. They use Synthesia to produce training videos for employees worldwide on the fundamentals of continuous improvement.

Synthesia 2.0 aims to transform business communication by prioritizing video, enhancing both engagement and information retention. The platform’s latest features simplify the video creation process, making it more accessible and efficient for businesses of all sizes. 

With Synthesia 2.0, users can effortlessly create personalized avatars, whether using a professional studio or a webcam/phone. The platform supports natural backgrounds and voice cloning in over 30 languages. Additionally, it offers automatic translation of videos into over 120 languages, with simultaneous updates for all versions when the original content changes.

Heineken now effectively utilizes video for advertising and communication across its global workforce of 90,000 employees in 170 countries.

References: 

  1. How Heineken embraces video transformation. https://www.synthesia.io/case-studies/heineken
  2.  Synthesia 2.0: Revolutionizing Business Communication. https://medium.com/@whoisedlewis/synthesia-2-0-revolutionizing-business-communication-945d0327ee38

Industry: Human Resources

Vendor: Synthesia

Client: Heineken N.V.

Publication Date: 2024

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