How a Company Automates Cybersecurity with AI to Counter Social Media Threats

V G • Nov 18,2024

Summary:

By leveraging AI, a company enhances its cybersecurity posture and also improves operational efficiency and brand protection.

Client: 

SIX is a financial services provider operating infrastructure for the Swiss and Spanish stock exchanges

Problem Statement: 

SIX faces constant cybersecurity threats, including those emanating from social media. In an age where misinformation, brand impersonation, and phishing attacks can proliferate rapidly, social media becomes a critical vector for malicious activities that can damage reputation and compromise security. 

To tackle this evolving threat landscape, SIX leverages Hootsuite Enterprise, enhanced with AI-driven automation, to safeguard its digital presence.

 

Results: 

  • 30-40 automated alerts a month generated.
  • 1-2 non-compliant content takedowns a month made possible.
  • Achieved < 24 hour time required to detect and neutralize social media-based threats.

AI Solution Overview:

SIX employed Hootsuite Enterprise’s advanced capabilities, integrating AI-driven automation to provide real-time social media threat monitoring and response. 

ZeroFox enables SIX to quickly identify and remove non-compliant, fake, or otherwise potentially damaging content. Hootsuite’s AI capabilities enabled SIX to continuously scan social media channels for posts and mentions that could indicate potential threats. By analyzing language, sentiment, and context, the AI could distinguish between harmless mentions and malicious activity, enabling teams to focus on priority threats.

Hootsuite Enterprise’s AI-driven incident response capabilities allow SIX to automatically take action against specific threats, such as:

  • Reporting impersonation accounts for removal from platforms.
  • Blocking interactions and preventing potential scams in real-time.
  • Engaging predefined workflows for human intervention on escalated issues.

References: 

  1. SIX automates key cybersecurity tasks to actively protect itself against social media threats. https://www.hootsuite.com/resources/six-group-case-study

Industry: Financial Services

Vendor: Hootsuite

Client: SIX

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