How a Global Industrial Company Transformed Digital Communications With AI

V G • Nov 22,2024

Summary:

For a Global Industrial Company, an AI-powered video creation platform  was not just a content creation tool but a strategic asset that enhanced its ability to connect with its audience globally. 

Client: 

Siemens is a globally renowned leader in industrial manufacturing and digital transformation. With a workforce of 293,000 employees across the globe, Siemens plays a leading role in driving Industry 4.0. The company is at the forefront of innovation in infrastructure, transportation, and healthcare sectors.

Problem Statement: 

Siemens faced a growing need to improve its digital communications strategy. With operations in over 200 countries, Siemens required a scalable, efficient, and engaging solution to convey complex messages to a diverse audience. 

Siemens needed a solution to streamline video creation, ensure consistency in messaging, and drive higher engagement across its global audience.

 

Results: 

  • Reduced video creation time by over 70%, allowing Siemens to produce more content with the same resources.
  • 98.3% faster turnaround times.
  • 25x cheaper than using an agency.

AI Solution Overview:

The company turned to Lumen5, an AI-powered video creation platform, to revolutionize its content creation and distribution processes.

Lumen5’s drag-and-drop interface allowed Siemens teams to create videos quickly without requiring advanced technical skills. By converting blogs, press releases, and technical documents into short, engaging videos, Siemens significantly reduced production time.

Siemens leveraged Lumen5’s customization options to ensure all videos adhered to its corporate branding guidelines, maintaining consistency across markets.

Lumen5’s customer success manager also takes care of account management. So, the Siemens team can focus on content creation, not onboarding new users and admin. 

References: 

  1. How Siemens Transformed Digital Communications With Lumen5. https://lumen5.com/case-studies/siemens

Industry: Infrastructure, Transport, and Healthcare

Vendor: Lumen5

Client: Siemens

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