Pizza Chain Revolutionizes Ordering with Voice AI

A leading pizza chain faced challenges in handling large order volumes efficiently, offering 24/7 service, personalizing customer experience, and scaling globally. They implemented an innovative AI voice ordering system. This system streamlined the process, offered round-the-clock availability, and personalized orders through saved preferences and suggestions.

Client:

Domino’s Pizza is an American multinational pizza restaurant chain founded in 1960. It is the largest pizza chain in the world by number of locations, with over 17,000 restaurants in more than 85 countries.

Problem Statement:

● Efficient and accurate order taking: Handling large orders quickly and accurately, especially during peak times.

● 24/7 availability: Providing round-the-clock service to cater to customer convenience.

● Personalized service: Enhancing customer experience with personalized recommendations and saved orders.

● Scalability across languages and regions: Expanding operations globally while maintaining consistent service quality.

Results:

☑️ Enhanced Customer Convenience: Domino’s introduced voice ordering, offering customers a more convenient and streamlined ordering process.

☑️ 24/7 Availability: Voice ordering is available around the clock, enabling customers to place orders anytime, day or night.

☑️ Personalized Ordering: The voice ordering system can manage saved orders, suggest menu additions, and find coupons, providing a more personalized ordering experience for each customer.

AI Solution:

Seeking to streamline the mobile ordering process and cater to customer preference for any-time ordering, Domino’s, a leader in pizza delivery, implemented a unique AI solution called Dom.

Developed in partnership with Nuance Communications, Dom is a voice ordering system accessible through their mobile app. It allows customers to place orders hands-free using voice commands.

This innovation offers increased convenience and personalizes the experience by managing saved orders, suggesting menu additions, and finding coupons.

Dom AI Voice Assistant in Action:

Handsfree food ordering using voice while driving – Domino’s

Reference:

1. Meet Dom: the Virtual Voice Ordering Assistant for Domino’s Pizza

Industry: Retail, Food and Beverage
Vendor: Nuance Communications
Client: Domino’s Pizza