Retail Giant Achieves 2x CTR, 3.2x Conversion Rate Gains with AI

A I • Jun 22,2024

A clothing retailer faced declining sales due to low click-through rates and ineffective product discovery. They implemented an AI-powered solution that analyzed customer data to personalize shopping experiences. This resulted in a 2x click-through rate increase and a 3.2x conversion rate boost, significantly boosting their business.

Client:

Miustar is an online retailer of women’s apparel, shoes, bags, and accessories, founded in 2006. Specializing in affordable Korean-style fashion, the company offers women a wide range of products. Hailing from Japan, Miustar has consistently adapted to the latest trends in e-commerce and fashion, enabling them to remain relevant in the competitive fashion landscape for over 15 years.

Problem Statement:

● Low click-through rates and ineffective product discovery led to missed sales opportunities.
● Limited customer insights hindered personalized marketing and targeting.
● Inefficient manual tagging slowed operations and limited adaptability.
● Declining conversion rates demanded a more effective purchase journey strategy.

Results:

☑️2x increase in click-through rate
☑️ 3.2x boost in conversion rates
☑️ Enhanced customer experience with personalized recommendations
☑️ Streamlined operations, saving time and resources
☑️ Boosted business growth with increased sales and profitability

AI Solution:

Faced with challenges such as low click-through rates, ineffective product discovery, limited customer insights, inefficient workflows, and declining conversion rates, Miustar sought an AI-powered solution to transform its business. They partnered with Rosetta AI to implement a comprehensive, personalized marketing strategy driven by AI.

Rosetta AI’s Personalized Marketing Solution

Rosetta AI’s solution harnesses machine learning to gain deep insights from customer data, encompassing past purchases, website interactions, and demographics. These insights were then used to create highly personalized shopping experiences for each individual customer.

Miustar’s Implementation of AI

Miustar integrated Rosetta AI’s solution across their website and marketing channels. This included:

Personalized product recommendations: AI-powered algorithms analyzed customer data to suggest relevant products on the homepage, product pages, and email campaigns.

Dynamic search and filtering: AI enhanced the search functionality to provide more accurate and personalized results based on individual preferences.

Targeted advertising: AI-powered ad targeting ensured that Miustar’s ads were displayed to the right audience at the right time, increasing engagement and conversions.

Miustar’s implementation of Rosetta AI’s personalized marketing solution yielded remarkable results, far exceeding their expectations.

Interesting facts:

✲ Miustar’s AI solution was successfully implemented across 12 markets.
✲ Miustar received an “Innovation of the Year” award for its achievements in AI personalization.