Artificial Intelligence in Marketing by IIT Roorkee

Institution: Indian Institute of Technology Roorkee (IIT Roorkee) and NPDL platform

Target Audience:

MBA, MIB, MCom students specializing in marketing
Practicing marketing professionals

Course Overview:

This online course from the Indian Institute of Technology Roorkee (IIT Roorkee) and the NPDL platform delves into the fundamentals of artificial intelligence (AI) and its multifaceted applications in the realm of marketing. The course is designed to cater to MBA, MIB, and MCom students with a marketing specialization, as well as practicing marketing professionals.

Key Learning Outcomes:

● Gain a comprehensive understanding of AI and its transformative impact on marketing strategies and the business landscape.
● Explore real-world examples of how companies are leveraging AI to enhance their marketing outcomes.
● Delve into the ethical considerations surrounding the use of AI in marketing practices.
● Acquire hands-on experience with AI tools and techniques through practical exercises and projects.

Course Structure:
The course is divided into seven sections, each of which covers a different aspect of AI in marketing. The sections are:

1. Introduction to AI in Marketing
2. Developing Marketing Strategies and Plans with AI
3. AI for Marketing Research
4. Connecting with Customers using AI
5. Building Strong Brands using AI
6. AI for Designing, Delivering, and Communicating Value
7. Ethics in AI

This comprehensive course provides a springboard for marketing professionals to elevate their skills and navigate the ever-evolving marketing landscape with the power of AI.

All course lessons are available at the link.